Buyer tools
White Label Margin Calculator
Unit cost, margin at the prices you set, where each retail dollar goes, and the units it takes to cover one-time costs.
To price a white label product, add product, packaging and shipping cost per unit, then divide by one minus your target margin to get wholesale. Stores usually expect MSRP at about double wholesale.
At a glance
- Works for
- Tinctures, gummies, topicals and other private label lines
- Cost
- Free, no account needed
- Inputs
- Your own costs and prices
- Scope
- Arithmetic only
Calculator
White label margin calculator
How it works
How the math works
Cost per unit
Product from your quote, plus packaging, labels and shipping.
Your prices
Wholesale to stores and MSRP, or let it suggest both from a target margin.
Break-even
One-time costs divided by profit per unit.
Questions
White label margin calculator questions
What margin should stores get?
Most retailers expect about half of the retail price, so MSRP is usually at least double wholesale.
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